Selasa, 28 Desember 2010

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After listening to her closest friends' latest travails in love, parenting, and careers, superstitious bride-to-be Nicole (Nic) believes she has the perfect recipe for everyone's happiness: a bridal shower "cake pull" in which each ribboned silver charm planted in her cake will bring its recipient the magical assistance she needs to change her destiny. Melissa (Mel), still ringless after dating the same man for six years, deserves the engagement ring charm. The red hot chili pepper would be perfect for Seema, who is in love with her best male friend Scott, but can't seem to make their relationship more than platonic. And recently laid off journalist Nic wants the shovel, which symbolizes hard work, to help her get her career back on track. Nic does everything she can to control who gets which silver keepsake – as well as the future it represents. But when the charmed cake is mysteriously shifted from the place settings Nic arranged around it, no one gets the charm she chose for them. And when the other party guests' fortunes begin coming true, Mel, Seema, and Nic can't help but wonder…. Is the cake trying to tell them something?

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Minggu, 19 Desember 2010

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This issue of Playboy features Playmate of the Year Lisa Matthews on the cover and in her PMOY pictorial inside! Also, PMOM Saskia Linssen, the Women of Comedy, an interview with MacNeil & Lehrer, 20 Questions with John Milius, Neil Bush, and more!

  • Sales Rank: #1452911 in Books
  • Published on: 1991
  • Binding: Single Issue Magazine
  • 198 pages

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Rabu, 15 Desember 2010

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Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.

This third edition has been updated to include:

  • New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.   
  • New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
  • New companion website including Power point slides and a case archive.

Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

  • Sales Rank: #1538507 in Books
  • Published on: 2016-06-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 8.00" w x .50" l, .0 pounds
  • Binding: Paperback
  • 464 pages

Review

“The authors have done it again! The book covers timely and topical issues and generates new insights on consumer behaviour in tourism. The content comes alive through discussion points, exercises and interesting case studies. The book is a must read for students, researchers and tourism marketing professionals.” - Brent W. Ritchie, Professor of Tourism, University of Queensland Business School, Australia

“The third edition of Swarbrooke and Horner’s Consumer Behaviour in Tourism is a much-welcomed update to this cornerstone textbook, which remains the leading textbook for understanding consumer behaviour in tourism in the contemporary world. While retaining much of its core text on the main principles, issues and techniques of consumer behaviour from its previous editions, this update includes valuable new sections on important topics affecting tourism consumption behaviour, including social media, emerging markets, ethical concerns and terrorism.” - Scott Allen Cohen, Reader in Tourism Management, Deputy Director of Research, School of Hospitality and Tourism Management, University of Surrey, UK 
 

"With a great diversity of topics, this is a comphensive textbook for those looking to update their knowledge on consumer behaviour in tourism. Combining   theory and practice, it starts with the history of consumer behavior, touches upon hot topics and then moves forward  to discuss possible future changes. The chapters are well-designed to establish the link between consumer behaviour and the associated subjects such as marketing, quality, tourism demand, amongst others. Each chapter is also nicely enriched with a brief overview of up-to-date case studies worldwide." - Professor Metin Kozak, Dokuz Eylul University, Turkey


About the Author

Susan Horner is Associate Professor in Hospitality Management at the School of Tourism and Hospitality, Plymouth University.

John Swarbrooke is Visiting Professor, Plymouth University and Director, J and S Consultancy Limited.

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Kamis, 02 Desember 2010

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