Ebook Managing Innovation, Design and Creativity, by Bettina von Stamm
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Managing Innovation, Design and Creativity, by Bettina von Stamm
Ebook Managing Innovation, Design and Creativity, by Bettina von Stamm
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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
- Sales Rank: #902954 in Books
- Published on: 2008-04-28
- Original language: English
- Number of items: 1
- Dimensions: 9.43" h x 1.25" w x 7.50" l, 2.36 pounds
- Binding: Paperback
- 592 pages
From the Back Cover
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
New features to this edition:
- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research
Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
About the Author
Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Disorganized style
By Walter Mikaelian
This was one of the books I had to read for a class I just completed. I must say this is one book that I truly did not enjoy. The print color/font makes it hard to read. The book itself is hard to follow. The author introduces too many new ideas while trying to explain the main idea. It is a disorganized way of writing a book or anything else for that matter!
0 of 0 people found the following review helpful.
Five Stars
By PAtricia Hicks Solomon
uses layman's terms so its easy to interpret the messages and good to understand concepts.
0 of 0 people found the following review helpful.
Five Stars
By archaeojeff
fast shipping and came as advertised
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